ANNUAL APPLIED STRATEGIC CONSULTING AND COOPERATION AGREEMENT
ThermalTourism.com | @thermalhotels
Agreement duration: 12 months
Annual service fee: ........... TL + VAT
Payment plan: 4 equal installments
Service model:
Applied strategic consulting, development of guest experience programs, on-site work at the hotel, staff training, and international promotional support
ARTICLE 1 — PARTIES
1.1. Service Provider
Trade name / Full name: Glonet Turizm Danışmanlık Ltd. Şti.
Tax office and tax identification number: EskiĹźehir / 3961304412
Address: Cassaba Modern, Tepebaşı / Eskişehir
E-mail and phone: +90 532 238 03 57
Hereinafter referred to as the "Service Provider."
1.2. Service Recipient
Trade name of the hotel: ................................................................
Name and address of the hotel: ................................................................
Tax office and tax identification number: ................................................
Name and title of the authorized representative: .....................................................
E-mail and phone: ................................................................
Hereinafter referred to as the "Hotel" or "Service Recipient."
The parties have agreed upon the provision of annual applied strategic consulting and cooperation services under the terms and conditions set forth below.
ARTICLE 2 — PURPOSE OF THE AGREEMENT
The purpose of this agreement is to enhance the experiences offered to the Hotel’s guests, create new services aimed at extending the duration of stays, support the differentiation of the Hotel, and strengthen its international promotional capacity.
The services are not limited to providing recommendations; they encompass collaborating with the Hotel’s management and staff, developing actionable solutions, designing single-day and multi-day experience programs, providing staff training, and conducting joint promotional activities.
These efforts shall be carried out in alignment with the Hotel’s needs and an annual work plan to be jointly determined by the parties.
ARTICLE 3 — SCOPE OF SERVICES
3.1. Operational analysis and strategic assessment
The Service Provider shall:
a) Evaluate the Hotel’s existing services, guest experiences, and event facilities.
b) Identify areas for improvement through consultations with management and relevant staff.
c) Develop recommendations for extending guest stays, reaching new guest segments, and increasing the factors that make the Hotel a preferred choice.
d) Prepare an actionable work plan based on the Hotel’s existing staff, physical facilities, and objectives.
This process includes the preparation of an initial assessment and an annual work plan.
3.2. Development of experience programs
Activities themed around wellness, physical movement, relaxation, entertainment, socialization, personal care, and exploration of the surrounding environment shall be developed, tailored to the specific characteristics of the Hotel.
The programs take into account the hotel's existing facilities, guest profile, staff capacity, and implementation conditions.
3.3. Preparation of daily and multi-day programs
Within the scope of the annual service, the following core program documents shall be prepared:
• One 3-day guest experience program.
• One 5-day guest experience program.
• One 7-day guest experience program.
• Daily activity schedules and staff task recommendations to support the implementation of these programs.
The programs detail the content of the activities, their recommended duration, timing, implementation methods, required facilities, and relevant safety considerations.
The programs shall be adapted based on the specific characteristics of the Hotel, subject to the mutual agreement of both parties. This service does not include the preparation of an unlimited number of new programs, nor does it entail the actual execution of these programs on behalf of the Hotel staff.
3.4. Implementation planning and development support
The Service Provider shall work in collaboration with the management and staff to integrate the programs into the Hotel’s daily operations.
In this context, support is provided regarding the scheduling of activities, the distribution of tasks, communication to guests, the identification of necessary equipment and spaces, and the evaluation of the implementation.
The responsibility for the management and operation of the Hotel rests solely with the Hotel.
3.5. On-site work and practical training at the hotel
Under the agreement, four separate hotel visits are planned per year.
Each visit shall be scheduled for a mutually agreed-upon date and tailored to the hotel’s specific needs, with a maximum duration of one working day per visit.
Each working day shall include the following activities, as per the program:
• An evaluation meeting with management and relevant staff;
• A review of the implementation methods for experience-based programs;
• Clarification of staff roles and responsibilities;
• Practical demonstrations or hands-on applications during relevant activities;
• Work related to guest communication and the promotion of programs;
• An assessment of practices from the previous period.
A total of four on-site working days per year are included in the service fee. Each working day is planned to last a maximum of 6 hours, excluding breaks.
Visit dates shall be determined by mutual agreement between the parties. Any additional visits requested by the hotel are not included in the annual service scope, unless the associated fees and expenses are agreed upon in writing.
3.6. Remote consulting and periodic evaluation
Throughout the annual engagement, the parties shall communicate as needed via telephone, email, or online meetings.
Four periodic evaluation meetings are scheduled per year. These meetings are, to the extent possible, aligned with a quarterly schedule.
The meetings will address the implementation status of programs, staff feedback, challenges encountered, and suggestions for improvement.
This scope does not constitute a continuous or unlimited-hour consulting service. Requests requiring additional work shall be subject to separate agreement.
3.7. International promotion and joint promotional activities
The annual service fee includes joint promotional support via the ThermalTourism.com and @thermalhotels channels.
In this context:
a) Twelve (12) joint promotional posts are planned for the hotel per year, with a target of one post per month of the contract term.
b) The posts will be designed to showcase the hotel’s experience programs, services offered to guests, destination features, or unique selling points. Each promotional post or video will include a statement indicating that the hotel is a member of ThermalTourism.com and @thermalhotels.
c) The format of the posts may consist of visual content (images) or other appropriate promotional formats, depending on the nature of the content.
ç) The content of the posts will be developed based on information, visuals, and materials provided by the hotel, for which authorization for use has been granted.
d) The publication schedule for the content, the texts, and the core promotional messages shall be determined through coordination between the parties.
e) The hotel is responsible for ensuring the accuracy of the promotional materials and obtaining the necessary permissions for their use.
Scope of promotional activities:
This service is limited to a total of 12 collaborative publications per year. Sharing a single publication across multiple platforms, or reproducing the same content in different languages ​​or formats, does not count as an additional delivery unless otherwise agreed upon. Costs such as paid advertising budgets, ad placements, professional photography and videography, influencer partnerships, travel, and production expenses are not included in the annual fee.
All publications are subject to the technical requirements and content policies of the respective platforms. No guarantees are provided regarding specific levels of reach, engagement, bookings, the number of international guests, or growth in revenue.
3.8. Annual evaluation and final report
At the end of the contract term, an annual evaluation report will be prepared.
This report will cover the activities carried out, programs developed, training sessions and meetings held, promotional publications, and recommendations for future development.
It is not expected that a definitive assessment of revenue, occupancy rates, length of stay, or the number of international guests will be provided, as such an analysis would rely on data not shared by the hotel.
ARTICLE 4 — SUMMARY OF ANNUAL DELIVERABLES
The Service Provider’s annual commitments are as follows:
1. An initial assessment and an annual work plan.
2. One 3-day experience program.
3. One 5-day experience program.
4. One 7-day experience program.
5. Daily activity schedules for the programs and recommendations for staff implementation.
6. 4 separate hotel visits per year, totaling 4 in-person working days.
7. 4 periodic evaluation meetings per year.
8. 12 joint promotional publications per year.
9. One annual activity and evaluation report.
The above deliverables shall be implemented in accordance with the work schedule and terms set forth in Annex-1, which constitutes an integral part of this agreement.
ARTICLE 5 — DURATION OF THE AGREEMENT
This agreement shall enter into force on the date it is signed by the parties and shall remain valid for a period of 12 months.
Start date: .... / .... / ........
End date: .... / .... / ........
Any renewal of this agreement is subject to the written mutual consent of the parties.
ARTICLE 6 — SERVICE FEE AND PAYMENT SCHEDULE
The annual service fee is set at ........ TL plus VAT, calculated at the applicable rate.
The amount (excluding VAT) is divided into four equal installments as follows:
Installment Amount (excl. VAT) Payment Timing
1st Installment ....... TL At the commencement of the contract
2nd Installment ....... TL 3rd month
3rd Installment ....... TL 6th month
4th Installment ....... TL 9th month
Total ....... TL
The VAT applicable to each installment shall be shown separately on the invoice to be issued. The total amount payable shall be calculated based on the tax rate applicable under the relevant legislation.
The exact due dates shall be determined at the time of signing.
Payments
shall be made to the designated bank account upon receipt of an invoice duly issued by the Service Provider.
Bank / Account Holder Details: ....................................................
In the event that payment is not made by the due date, the provisions regarding default shall be applied in accordance with the relevant legislation.
ARTICLE 7 — TRAVEL AND OTHER EXPENSES
The annual service fee covers the services specified in Article 3 and 4 in-person working days per year.
Travel-related expenses—such as transportation to the hotel, accommodation, meals, local transport, and similar costs—shall be covered separately by the Hotel.
Additional expenses not approved in writing by both parties cannot be unilaterally charged to the other party.
ARTICLE 8 — OBLIGATIONS OF THE HOTEL
The Hotel agrees to:
a) Provide the necessary information, documents, and visual materials for the work in a timely manner;
b) Designate the management and staff who will participate in the process;
c) Coordinate the scheduling of visits and training sessions;
ç) Communicate its feedback regarding programs and content within a reasonable timeframe;
d) Provide the necessary space, equipment, and personnel for the activities to be implemented;
e) Fulfill its obligations regarding operational permits, guest safety, and the professional qualifications of its staff;
f) Ensure the accuracy of materials used for promotional purposes and obtain all necessary usage rights/permissions;
g) Make the payments stipulated in the contract on time.
Any delivery delays resulting from the Hotel’s failure to provide information or approvals in a timely manner shall be reviewed by the parties, and the work schedule shall be updated in writing, if necessary.
ARTICLE 9 — OBLIGATIONS OF THE SERVICE PROVIDER
The Service Provider agrees to:
a) Perform the agreed-upon services with professional diligence;
b) Develop programs in alignment with the Hotel’s needs and its annual work plan;
c) Conduct the scheduled in-person work sessions and training days;
ç) Execute 12 joint promotional publications annually, in accordance with the planned schedule;
d) Prepare the agreed-upon documentation and the annual evaluation report;
e) Protect any commercial information designated as confidential by the Hotel.
The Service Provider shall not assume responsibility for the daily operational management of the Hotel, nor is it obligated to physically carry out all activities on behalf of the Hotel, unless otherwise agreed upon in writing.
ARTICLE 10 — ADDITIONAL SERVICES AND CHANGES TO SCOPE
Requests for deliverables beyond those specified in this agreement may be subject to additional charges, subject to the written mutual consent of the parties.
For additional hotel visits, extra training days, new program packages, supplementary promotional materials, the creation of content in additional languages, or production work outside the defined scope, the fees, delivery deadlines, and working conditions shall be determined prior to the commencement of such work.
Neither party may unilaterally expand the scope of this agreement without the written consent of the other party.
ARTICLE 11 — INTELLECTUAL PROPERTY AND USAGE RIGHTS
Rights pertaining to the brands "ThermalTourism.com" and "@thermalhotels," existing brand elements, pre-developed methodologies, and general program infrastructure shall remain with their respective owners.
The terms of use for documents prepared specifically for the Hotel—for which full payment has been made—shall be determined by the written mutual consent of the parties. Unless otherwise agreed, the Hotel may use such documents for its own business operations but may not sell or transfer them to third parties.
The use of either party’s brands, logos, photographs, or videos for promotional purposes is subject to obtaining the necessary permissions and adhering to the mutually agreed-upon scope of use.
ARTICLE 12 — CONFIDENTIALITY AND PERSONAL DATA
The parties agree not to disclose any non-public commercial or operational information—learned during the course of this agreement—to third parties without the consent of the other party.
In the processing and transfer of personal data, the parties shall act in accordance with applicable legislation within the scope of their respective obligations.
ARTICLE 13 — SAFETY AND COMPLIANCE WITH REGULATIONS IN ACTIVITIES
The activities developed are planned to support the guest experience, physical movement, relaxation, and overall well-being. Unless otherwise agreed upon—and provided that such services are delivered by qualified personnel under appropriate conditions—these activities do not constitute medical diagnosis or treatment services.
The Hotel is responsible for ensuring that the activities conducted on its premises are carried out in compliance with operational requirements, applicable legislation, and guest safety standards.
Nothing in this article shall negate or limit the statutory liabilities of the parties.
ARTICLE 14 — TERMINATION OF THE AGREEMENT
In the event that one party breaches a material obligation arising from the agreement, the other party may provide written notice, granting a reasonable period for the breach to be remedied.
If the breach is not remedied, the parties may exercise their right to terminate the agreement, in accordance with the terms of the agreement and applicable legislation.
Upon termination of the agreement, an accounting shall be made of completed services, payments already made, pre-approved expenses, and any outstanding obligations. Any amounts to be refunded or paid additionally shall be determined in accordance with the relevant provisions of the agreement and applicable legislation.
The right to terminate (including termination for convenience), the required notice period, and the method for calculating final settlements upon termination shall be clarified by the parties prior to signing.
ARTICLE 15 — FORCE MAJEURE
Events occurring beyond the reasonable control of the parties that prevent the fulfillment of obligations shall be considered force majeure, provided they meet the criteria stipulated by applicable legislation.
The affected party shall notify the other party of the situation as soon as possible. The parties shall consult regarding the postponement or rescheduling of the services.
ARTICLE 16 — NOTICES AND DISPUTES
The addresses specified by the parties in the agreement shall serve as their addresses for notices. Any changes to these addresses must be notified in writing.
The parties shall endeavor to resolve any disputes primarily through good-faith negotiations. In the event that a resolution cannot be reached, the competent courts and enforcement offices shall be determined in accordance with the applicable legislation.
ARTICLE 17 — ENTRY INTO FORCE AND SIGNATURE
This agreement, together with Annex-1, has been read by the parties and signed in two counterparts on .... / .... / ........ .
SERVICE PROVIDER
Name / Trade Name: Glonet Turizm Danışmanlık Ltd Şti
Authorized Person: Prof. Dr. Rıdvan KOZAK
Signature / Stamp:
HOTEL (SERVICE RECIPIENT)
Trade Name: .....................................................................
Authorized Person: .......................................................................
Signature / Stamp:
________________________________________
ANNEX-1 — ANNUAL SCOPE OF SERVICES, DELIVERABLES, AND SCHEDULE
This annex outlines the deliverables and volume of work included in the annual service fee of ........ TL + VAT.
Service Annual Quantity
Initial operational assessment 1
Annual work plan 1
3-day experience program 1
5-day experience program 1
7-day experience program 1
Daily schedules and implementation recommendations for the programs For the prepared programs
On-site work and training at the hotel 4 days
Hotel visits 4 visits
Periodic evaluation meetings 4
Joint promotional posts via ThermalTourism.com / @thermalhotels 12 posts
Annual activity and evaluation report 1
Annual Work Calendar
• 1st Period: Initial assessment, preparation of the annual work plan, and development of priority programs.
• 2nd Period: Review of programs, staff training, and assessment of the first period.
• 3rd Period: Evaluation of implementation feedback, continuation of promotional activities, and development of improvement recommendations.
• 4th Period: Year-end assessment, final report, and recommendations for the upcoming period.
Specific dates for each period, hotel visits, and training days shall be determined by mutual agreement between the parties. Joint promotional materials are to be planned on a monthly basis throughout the year.
Expenses and Special Terms
Travel and accommodation expenses: To be covered separately by the hotel.
Accounts and platforms where the materials will be published: ....................................................
Materials to be provided by the hotel for content creation: ....................................................
Pricing terms for additional work and services: ....................................................
Other special terms agreed upon by the parties: ....................................................
Approval of Annex-1
Service Provider: .................................... Signature: ....................
Service Recipient: ....................................... Signature: ....................
---------------------
Let’s improve your hotel together
Let’s connect to design a hotel experience where your guests don’t just stay, but also relax, stay active, socialize, enjoy new experiences—and perhaps even decide to extend their stay.
Get in touch with us to learn more about our training and program development services for your hotel, or to extend an invitation for an in-person training session.
ThermalTourism.com | @thermalhotels
Prof. Dr. Rıdvan Kozak
Contact: [Phone / WhatsApp: 0 532 238 03 57] · [ridvan.kozak@gmail.com]